If your business is using Pardot, there’s also a good chance they’re using WordPress to manage their site. And although there are a number of ways to integrate the two, the purpose of this post is to highlight how you would do so with the…
The Pardot Winter ’21 Release is packed full of new features including an updated email builder, new Pardot API version 5 (beta), additional analytics/reporting, easier syncing in the prospect sync error page, updated tracker domain, WordPress plugin changes, and much more. New: Pardot Email Builder…
Most websites, especially in the B2B space, have a form to capture inbound leads. With Pardot forms, there are two options to integrate: Pardot Form – Managed completely in Pardot, and then embedded on your website as an iframe. Form Handler – Connect to an…
UPDATED: 3/5/2021 – Sync Prospects Safely With Cross-Business Unit Leads and Contacts Not long ago before business units, if you wanted to have separate Pardot databases connected to the same Salesforce org, then you would need two or more Pardot subscriptions. Now, with the release…
A website can track your activity (and improve performance) through the use of cookies, which are small files given unique IDs that are stored on your computer browser. In Pardot’s case, administrators place a tracking code on their website and then visitor activity and behavior…
A strong brand is reinforced by taking attention to details. For companies using Pardot, that means setting up a Tracker Domain and utilizing Vanity URLs. In this post, you’ll learn how to turn (ugly) URLs that look like this: go.pardot.com/l/636723/2020-06-16/m121m into (pretty) URLs that look…
For Pardot admins, adding users is a common task. BDRs, sales reps, sales managers, Salesforce admins and marketing team members all have a reason to login to Pardot. And if that sounds like a lot of users in your org, a nice feature is User…
Dynamic lists are where you can really customize the prospect experience, and we’re sharing a bunch of great examples. By creating hyper-targeted lists, you allow for a greater opportunity at crafting personalized messages. The possibilities are endless and because of that, we’ll continue to add…
There are lots of ways to add prospects to a list in Pardot, especially from Salesforce. You can add directly from a list view, campaign, or individual record page. There is also a file import feature if your list exists outside of Salesforce. Before you…
Capitalize on data stored in Salesforce custom objects in Pardot. Custom objects are commonplace in Salesforce. Many companies use them to track data thats unique to their organization. AppExchange integrations use them to store their data. There is literally an unlimited number of scenarios where…