UPDATED: 3/5/2021 – Sync Prospects Safely With Cross-Business Unit Leads and Contacts Not long ago before business units, if you wanted to have separate Pardot databases connected to the same Salesforce org, then you would need two or more Pardot subscriptions. Now, with the release…
A website can track your activity (and improve performance) through the use of cookies, which are small files given unique IDs that are stored on your computer browser. In Pardot’s case, administrators place a tracking code on their website and then visitor activity and behavior…
Buckle up! Understanding the Pardot Salesforce connector and how it facilitates syncing data back and forth is an important concept to master. Especially if you want to be successful with both tools. Too often we hear stories about implementations gone wrong… thousands of records being…