The Pardot Winter ’21 Release is packed full of new features including an updated email builder, new Pardot API version 5 (beta), additional analytics/reporting, easier syncing in the prospect sync error page, updated tracker domain, WordPress plugin changes, and much more. New: Pardot Email Builder…
UPDATED: 3/5/2021 – Sync Prospects Safely With Cross-Business Unit Leads and Contacts Not long ago before business units, if you wanted to have separate Pardot databases connected to the same Salesforce org, then you would need two or more Pardot subscriptions. Now, with the release…
A strong brand is reinforced by taking attention to details. For companies using Pardot, that means setting up a Tracker Domain and utilizing Vanity URLs. In this post, you’ll learn how to turn (ugly) URLs that look like this: go.pardot.com/l/636723/2020-06-16/m121m into (pretty) URLs that look…
For Pardot admins, adding users is a common task. BDRs, sales reps, sales managers, Salesforce admins and marketing team members all have a reason to login to Pardot. And if that sounds like a lot of users in your org, a nice feature is User…
There are lots of ways to add prospects to a list in Pardot, especially from Salesforce. You can add directly from a list view, campaign, or individual record page. There is also a file import feature if your list exists outside of Salesforce. Before you…
Capitalize on data stored in Salesforce custom objects in Pardot. Custom objects are commonplace in Salesforce. Many companies use them to track data thats unique to their organization. AppExchange integrations use them to store their data. There is literally an unlimited number of scenarios where…
Buckle up! Understanding the Pardot Salesforce connector and how it facilitates syncing data back and forth is an important concept to master. Especially if you want to be successful with both tools. Too often we hear stories about implementations gone wrong… thousands of records being…
When you connect Salesforce to Pardot, there are automatic default field mappings for individual records. For instance, the Salesforce “first name” field will become the master for the corresponding “first name” field in Pardot. But what if you want to use custom fields in Pardot?…
One of the first Pardot implementation tasks should be to update Salesforce page layouts, specifically for Leads and Contacts. You may not have realized, but when you install Pardot from the AppExchange, new fields and Visualforce pages are added to your org. However, they’re not…
When the Pardot Lightning App initially came out it was tough to make a case for longtime admins to use the new interface. At the time, the additional effort to upgrade to the Lightning App just wasn’t worth it. As new Lightning specific releases came…