A website can track your activity (and improve performance) through the use of cookies, which are small files given unique IDs that are stored on your computer browser. In Pardot’s case, administrators place a tracking code on their website and then visitor activity and behavior…
The concept of Pardot prospect and visitor always take a little explaining for new Pardot users, especially if they’ve never dealt with a marketing automation tool before. What is a visitor? In Pardot, visitors are anonymous people who visit your website. As they browse your…